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Content Marketing

Content Marketing

Content marketing: a way of turning a visitor into a customer

Produce content regularly and consistently and search engines will show you more often, which in turn means more people searching for you. By producing genuinely useful, practical content you earn your visitors' trust — and that trust is what turns them into customers.

Content Marketing

Converted to customers

7× other methods

Building interest in the brand

80% of the audience

Attracting readers with a dedicated blog

68% of users

A feeling of connection to the brand

68% of users

Attracting an audience

To attract a wider audience you need to produce content that is valuable, useful, purposeful and enjoyable, so that people come to want your product.

Real customers

Visitors arriving through search engines come with intent — they are looking for your products and services — and most of them can become real customers.

Long-term impact

With SEO services you increase the traffic coming to you from Google, and customers are added day after day without further cost or effort. Putting it off simply means falling behind your competitors.

Content production for blogs and websites

Make your blog and website content current, distinctive, useful and widely read

Keywords

Choosing the keywords that suit your business

Content that fits the brand

Your audience learns the most about your brand in the least time.

Useful, current content

Writing practical, distinctive, up-to-date material for your website

Following SEO rules

Applying SEO principles to site content to reach the highest Google ranking

About Us

Rata's specialists in content production strategy

The first and most important stage in designing a content production strategy is keyword research. By examining in full the terms relevant to your line of business, Rata's specialists come to understand what users need and can then plan the content for your site. Keyword research is in effect the foundation of the whole strategy, and it shapes everything planned afterwards.

An overall structure for the blog
Once the keyword research is done, Rata's specialists can group those terms and use the grouping to define the categories your blog needs. From there, the main subjects your content should be built around become clear.

Advice on building customer personas
Knowing your audience helps you understand their needs more fully. Bear in mind that one of Rata's central aims in producing content is to answer the audience's questions and meet their needs — which is ultimately what can turn them into your customers.

There are various methods you can use for SEO. Some of them are sound, and because of that they take time to have an effect. Others are unsound and produce faster returns instead — but if the search engines detect them, you will be penalised. The first sort is called white-hat SEO and the second black-hat. Between the two sit grey-hat techniques, which produce results quickly without leading to a penalty.

SEO stands for Search Engine Optimization — optimising a website for search engines. With good SEO you can improve your ranking in search engines so that your website appears in more searches. As you will know, search tools are extremely popular among internet users and a great deal of a website's traffic comes through them.

SEO stands for Search Engine Optimization — optimising a website for search engines. With good SEO you can improve your ranking in search engines so that your website appears in more searches. As you will know, search tools are extremely popular among internet users and a great deal of a website's traffic comes through them.

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