Rata — website design, SEO and digital marketing in Shiraz
071-91009669
Email: [email protected]
Rata
Palestine Street, Alley 2, Dana Sarmaye Building, 2nd floor, Unit 2
Site SEO (Search Engine Optimization), or optimising a site for search engines, can increase what your site returns and bring a large audience to visit it. SEO is not a simple set of actions that can be carried out easily: search engines change their ranking algorithms constantly, which makes the process unpredictable and demands continuous, specialist work.
Website SEO means putting intelligent methods in place to raise a site's rank and position in Google and other search engines, which in turn increases genuine visits.
Visitors arriving through search engines come with intent — they are looking for your products and services — and most of them can become real customers.
With SEO services you increase the traffic coming to you from Google, and customers are added day after day without further cost or effort. Putting it off simply means falling behind your competitors.
Your website's SEO and optimisation is carried out to a rigorous method, after analysis and review by Rata's experienced specialists.
One of the fundamental principles of SEO is optimising a website's structure and its content.
Your website's structure matters a great deal to the user experience. If people can easily find the product or the information they are after, the chance of their becoming customers rises. Put another way, you need to help them move around the pages easily.
Buying quality links from major sites, with content that suits your website
Another route to standing out in Google is having links placed on other websites (backlinks). These have a considerable effect on how important search engines judge you to be, and they drive growth in the results and a climb towards the top of Google's rankings.
| SEO analysis and strategy | |
| Installing Google Search Console | Installing Search Console is the first step towards reviewing and analysing how users behave on the site. |
| Thorough keyword research | Keyword research is the most important piece of work, and it is on that basis that we can set out your business strategy. If the keyword research is thorough and complete, then as well as gaining an understanding of the market and your competitors, we can identify what your audience needs and plan to meet it. You will receive a full report on the keywords at the end. |
| Cleaning and grouping primary and secondary keywords | Keyword research is only the beginning. The most important step afterwards is grouping and ordering those terms so that we can draw meaningful conclusions from them. By separating primary from secondary keywords we can also set our priorities and plan how to target the different pages of your site. |
| Analysis and review of on-site SEO | Your site's on-site SEO is examined using specialist tools. Understanding where the site's SEO currently stands helps us set more precise targets. At the end of this stage you receive a detailed report on internal linking, H tags, titles, meta tags and the content of each page. |
| Analysis and review of off-site SEO | The site's off-site SEO must be examined, particularly the quantity and quality of its links. That review identifies poor-quality and spam links. The distribution of anchor text is also examined and the necessary corrections given to you. Finally you receive a full report on the quality and quantity of the links built, so that we can plan link building and sponsored articles on that basis. |
| Analysis of your main competitors | Understanding your competitors' strengths and weaknesses gives us a clearer view of the competitive market. That in turn lets us plan more precisely in both time and money, and enter the market fully informed. At the end of this analysis you receive a full report on the competitors in your field. |
| A link building plan | Link building is a very sensitive area of SEO, and getting it wrong will earn you a Google penalty. Link building for your site therefore has to follow a suitable, purposeful schedule. At this stage we identify the sites where links carry the most priority and effect for you, and we also introduce you to suitable sites for sponsored articles. |
| Content production ideas | After thorough keyword research you receive a varied, purposeful set of general ideas, which you can use to plan the blog content for your site. |
| An overall page structure | How many pages your site should have, and which terms each page should target, becomes clear once the keyword research is done. Beyond that, the overall structure of the pages — a combination of keywords, SEO principles and user experience — is defined and given to you in a full report. That report establishes which pages your site should have and what each page should be titled. |
| SEO and optimisation services | ||||
| Improving on-site SEO | ||||
| Setting titles and meta tags | The titles and meta tags of every page are reviewed during the strategy stage and rewritten where needed, so that as well as making the content more appealing to the reader, the target keywords are used within them. As a result your pages take higher positions in search results. | |||
| Optimising H tags | Following the SEO strategy, the H tags of every main page and article are optimised, and corrected where needed, using the primary and secondary keywords each page targets. | |||
| SEO-led content optimisation | The content of every main page on the site is optimised around SEO principles and the keywords each page targets, so that the pages rank better in Google's results. | |||
| Optimising internal links | The link text, placement and number of internal links on the main pages and the blog are optimised. The links in the site's menu and footer are also created and optimised around the site's page structure. | |||
| Optimising image information | The alt descriptions of images on the site and in blog articles are set around the keywords each page targets. | |||
| Creating or analysing robots.txt | The robots.txt file is optimised where needed and the necessary changes made, so that we can apply the required limits to Google's crawlers. | |||
| Creating or analysing the sitemap | The sitemap is reviewed and corrected where needed. Any faults in the sitemap are also put right. | |||
| Improving off-site SEO | ||||
| Identifying spam backlinks | Every backlink to the site is examined. To remove each spam or invalid backlink, a removal request is first sent to the host site, and if that is refused the backlinks are disavowed. | |||
| Reporting spam backlinks to Google | Spam backlinks are fully identified and examined during the strategy phase. At this stage they are reported to Google so that their negative effect on the site's SEO is stopped as quickly as possible. | |||
| Link building on reputable pages | Once the SEO strategy is designed and set out, the number of backlinks needed is established. On that basis, and to a defined schedule, link building begins for you on targeted, relevant sites, in a natural way. | |||
| Proper distribution of anchor text | Existing link text is reviewed and corrected where needed, so that you hold sensible proportions across the different types of anchor text. | |||
| Gaining signals from social networks | Social signals can have a positive effect on your site's SEO. On that basis, link building is carried out under your business's brand name on effective social networks such as LinkedIn, Facebook and Pinterest. An article produced for your site's blog, for example, is shared on those networks. | |||
| Sponsored articles on reputable sites | ||||
| Optimising the sponsored article text | Your sponsored article is reviewed for writing quality and SEO principles so that we can make any necessary corrections. The result is that the article carries more weight. | |||
| Monthly sponsored article publication | Each month, according to the need identified during the SEO strategy design and analysis phase, a number of sponsored articles about your site are published on suitable, reputable sites, giving you permanent and effective backlinks. | |||
| Monitoring and monthly reporting | ||||
| Continuous Search Console monitoring | The state of your site's incoming channels is reviewed continuously by SEO specialists, so that we can be confident your site's SEO is improving. | |||
| Monthly reporting | Each month you receive a comprehensive report on the work carried out and the site's current position, so that you are fully aware of everything that has been done. | |||
| A full report on the links built | You receive a complete list of all the link building carried out, together with the addresses of the target pages. | |||
| Specialist SEO consulting | |
| Keyword consulting | Keyword research, and then choosing the right terms, is the most important work to be done before SEO and content production begin. Rata's SEO specialists help you find the relevant, suitable keywords to target, so that you can understand your market and your customers' needs and plan in the best way possible. |
| Consulting on improving on-site SEO | On-site SEO will present you with a good many challenges, given how broad and relatively complex the subject is. Correct use of H tags, internal linking, proper use of primary and secondary keywords and improving the content of each page are only part of what has to be done. Rata's SEO specialists help you examine all of this fully, identify your site's weaknesses and act to put them right. |
| Consulting on improving off-site SEO | Off-site SEO may not be as broad as on-site SEO, but it matters just as much. If you have not done any link building, you need to know which sites are suitable and relevant for it; and if you have, you need to check whether your approach has been the right one. Rata's SEO specialists guide you so that you can be confident in the quantity and quality of your link building. They will also guide you in choosing suitable sites for sponsored articles and in producing SEO-optimised article text. |
| Consulting on SEO-optimised content production | For your site and blog pages to be seen in Google's results and to take higher positions, you need to observe SEO principles when writing, as well as making the content engaging. Rata's SEO specialists help you understand the principles of writing SEO-optimised content for your main and blog pages, and apply the corrections needed. |
SEO stands for Search Engine Optimization — optimising a website for search engines. With good SEO you can improve your ranking in search engines so that your website appears in more searches. As you will know, search tools are extremely popular among internet users and a great deal of a website's traffic comes through them.